Whenever I mention SEO, people always ask, what is SEO? SEO means “search engine optimization”. Search engine optimization is the process of optimizing your landing page or website for Google’s search engine. Google search engine uses an algorithm to list a website for results when searching for something different when a person types in a set of specific keywords. Keywords are what Internet users type into Google’s search engine when searching for a product or service. For example, if a user is looking for the best SEO company in Phoenix, Arizona, they will type in the search engine “Phoenix AZ’s Best SEO Company” and present results that they think will meet Google’s needs. Investigative SEO optimizes a business person’s website to be the best possible result for a specific set of keywords.
How does an SEO company find the right keywords for a particular business?
They find the right keywords using Google’s Keyword Planner. Keyword Planner lets you type in any set of keywords or phrases, and the planner will tell you how many times each month those keywords or phrases are typed into the search engine. You can type any variation of the keyword and the planner will also bring the keyword or phrase that is similar to what you are typing. This is the best way to find out what kind of lingo users are using when searching for a particular type. Products or services.
What does Google’s algorithm show for?
The main things that Google is looking for when ranking your website are headlines, keyword density and backlinks. You need to have keywords on the tile of your website. Suppose a search engine optimization company wants to rank for the term “best SEO company”, the title of the webpage or post being optimized should start with that keyword. As in the example above, “Phoenix AZ’s Best SEO Company”.
The next step is to apply those keywords to the content or text of the webpage or post. The density of the keyword, which means, how many times that keyword is mentioned in the text, should usually be around 2-4 percent so that Google can see if it is relevant. Don’t add too few times or too many keywords because Google will see you as a spammer or not relevant enough. Backlinks are simply links to other sites related to your business. For example, suppose we want to post a blog about SEO because we are trying to create a back link to an SEO website. We will create a blog post that contains SEO related keywords and we will include the link to the back of the website we are trying to create in the text of that blog post.
Google will then read the blog post and discover that the post you created is related to the website and both have the same keywords. Now, you can link to any website, it must be a high quality site with at least a PR 2 or better and this is the hardest part. Not every site allows you to create links that point to other sites. If you want to know more about this topic, research how to create backlinks.
SEO is a way for searchers to connect with the products or services they are looking for. If you can make your titles, keywords, and backlinks relevant to a user’s search, you’ll rank higher in Google’s search engine and people will be able to find you when they search for a specific product or service related to your business. .
Source by Erick B Carlson