SEO is considered as the top module of digital marketing.

SEO is search engine optimization.

It is a process of making a website search engine friendly.

It also helps to rank the website.

The better the website, the higher the traffic. And more traffic creates more leads. More leads brings more business.

And who doesn’t want business?

So every business that sells a product or has a service wants to appear on the front page of Google.

To achieve this, they need SEO experts.

So no doubt, SEO work is growing.

Also, SEO experts get the highest pay for various job profiles in digital marketing.

SEO Key:

There are two types of SEO:

1. On-page SEO.

2. Off Page SEO.

On-page SEO – This is the process of optimizing the website. It involves the following factors:

1. Content should have a length of 300+ words.

2. Meta descriptions must be mentioned. We provide the meta description to help search engines understand what the article is about.

3. URL must contain keywords.

4. The main title must contain keywords.

5. Keyword density must be between 0.5 and 2.5

Quality Content Writing for SEO

6. The page must have internal and external links.

7. Readability score should be good – try to keep paragraphs and sentences short.

8. Must have header tags.

9. Must have semantics – words like keywords.

10. All images must have Alt details.

Off Page SEO – This is an off-page optimization process. It involves the following activities:

1. Article submission or guest blogging.

2. Press Release.

3. Submit forums.

4. Social signals.

5. Quotes.

So if you are preparing for an SEO interview, the following tips may be helpful.

1. Do a good case study before going to the interview. This will help the company understand that you know SEO practically.

2. Go through the various white hat SEO strategies.

3. Must have a brief knowledge of various Google algorithms.

4. Focus more on off-page optimization strategies because many candidates know about on-page SEO but very few people know off-page SEO practically.

5. It is always good to know how to increase page speed and website speed.

6. It would be nice to show your results.