Article marketing can be one of the greatest search engine optimization strategies used today. The process is easy to use, and can naturally increase your website traffic while increasing your site’s search engine rankings.

Here’s how it works. Search engines are always looking for websites that have fresh, relevant content. They are also looking for the popularity of a website. A site’s popularity is measured by how many links it has to other sites. Webmasters and SEO experts capitalize on this by submitting as many articles as possible to the engine or article directory.

If the articles are well written, and if they contain relevant, content-rich material with a few backlinks to the original website, they can be very well collected by webmasters and SEO experts who are looking for new content for their websites.

When articles are used, user sites typically credit the author with his / her contact information and a link to his or her site. This, of course, increases the number of sites linked to the original site, which in turn increases search engine rankings. This gives greater exposure to the URL of the original site. This increases the natural traffic back to the original site.

Establish an online presence through SEO

To be truly successful at article marketing, one must write a weekly, content-relevant article, and submit as many ezines and article directories as possible.