Online presence means creating a site for your company or business. The primary application of creating a site is to promote your business, establish your product as a brand or provide great services through e-commerce. This is an incredible way to tap into the local as well as global market. The importance of online presence lies in the fact that it gives the best exposure to your products. Users can collect information at any time as the Internet is not interrupted at any time. An e-store never closes. It works 24 hours a day, 24 hours a day, 7 days a week. All users must have a net connection.

Building a site means attracting customers to it. Another important aspect is to keep your site in the top list of search engines. Usually net surfers value the first page and if you fail to identify your presence in it, you may lose a significant portion of potential customers. The above views can be addressed with the help of SEO. This is an acronym for Search Engine Optimization. Its main function is to optimize your site properly and bring more traffic to your site. The webpage is actually a picture of the company’s intentions and expectations towards customers. It deals with all the technical aspects of a webpage. SEO basically works with both on-page and off-page optimization.

Learn about search engine optimization

On-page optimization: This is also known as internal SEO. It deals with the content and structure of a website. This includes proper research, selection and testing of a keyword. It helps provide keyword rich domain names, meta tags, page titles, page names and content. It describes every aspect of creating and optimizing a website to make it a success on the Internet and drive greater traffic towards it.

Off-page optimization: This is also known as external SEO. It mainly works to build link popularity of a site and help in providing backlinks. Link popularity Number of sites and quality means providing links. The main goal is to increase the ranking on the search engine results page (SERP). The various strategies of off-page optimization are press release, article distribution, internet marketing, linking to social networking sites, through link exchange, blogging, banner and forum posting etc.

These are just some of the goal setting shareware that you can use to increase your company’s online presence.